Need to get your blog going? Struggling with what to do ? Here are 7 things you can implement today. Blogging has the advantage of getting exposure for your business, in todays market it is really important to keep your business name at the forefront for new and existing customers.
If your creating great content and giving value to your target audience this helps you grow your business. With Google constantly evaluating the way search can be improved and it’s latest penguin update, it’s become even more vital that you provide value – as they say in the industry “Content is King”
Blogging has the advantage of letting potential customers really get to know you, many photographers have a website where the most visited section tends to be the about section and the portfolio but many photographers still don’t have a blog or it’s not updated enough.
The reason you want to do this is because when you give your target market more information about your business or brand it’s a starting point to building a two way relationship with your business.
There are many ways to provide content for your blog you could create a :
You could share a journal on types of clients or projects that you’ve carried out. By sharing your experiences potential
customers can see how you like to work and you get to showcase your achievements in a very natural fashion.
There are many ways you can create a how to blog post, base it around questions that you get asked on a daily basis.If you’re an experienced photographer you could share your knowledge IE how to choose a digital SLR camera, how to choose studio equipment and so on. The idea is to show people how to do something step by step .
You can turn your images into a slideshow video this way you have another method of showcasing your work and fresh content for your blog posts. Remember visitors need a reason to come back to your site.
Let other experts guest post on your site as this is a powerful way of attracting more visitors. If you specialise in wedding photography then you could get a make up artist to share her knowledge such as a post on how to choose a make up artist for your wedding day.
Keep your audience up to date with whats going on in the photography industry or even whats going on in your business IE new staff, awards, products etc
Your competitors can be a goldmine of wealth when you just start blogging. For example if your not getting many comments then have a look to see whats happening over at your competitors blog. What questions are people asking, what do they want to learn about. You’ll be amazed at the wealth of information that is already there.
Do a survey, you could do this via Social media ask what your audience would like to learn about? You could post a status update asking this question on your Facebook fan Page, send a Tweet on Twitter or if you’re a physical business you could simply ask your customers in store.
Share from other blogs
If you see a blog post that is relevant to you photography businesss model then you can write on that and link to it. Whether you choose to agree, disagree or remain neutral is entirely up to you.
There are many ways you can create content and it can be a great way to increase your exposure, leads and enquiries. Most the methods above can be implemented straight away. If you’ve got any other ideas that work for you please feel free to share below.
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