7 Super Ideas To Create Content For Your Photography Blog

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photography blog

Need to get your blog going? Struggling with what to do ? Here are 7 things you can implement today. Blogging has the advantage of getting exposure for your business, in todays market it is really important to keep your business name at the forefront for new and existing customers.

 If your creating great content and giving value to your target audience this helps you grow your business.  With Google constantly evaluating the way search can be improved and it’s latest penguin update, it’s  become even more vital that you provide value – as they say in the industry “Content is King”

Blogging has the advantage of letting potential customers really get to know you, many photographers have a website where  the most visited section tends to be the  about section and the portfolio but many photographers still don’t have a blog or it’s not updated enough.

The reason you want to do this is because  when you give your target market more information about your business or brand it’s a starting point to building a two way  relationship with your business.

There are many ways to provide content for your blog you could create a :

A Journal

You could share a journal on types of clients or projects that you’ve carried out. By  sharing your  experiences potential

customers can see how you like to work and you get to showcase your achievements in a very natural fashion.

How to 

 There are many ways you can create a how to blog post, base it around questions that you get asked on a daily basis.If you’re an experienced photographer you could share your knowledge IE how to choose a digital SLR camera, how to choose studio equipment and so on. The idea is to show people how to do something step by step .

video ideas for photographers

Videos

You can turn your images into a  slideshow video this way you have another method of showcasing your work and fresh content for your blog posts. Remember visitors need a reason to come back to your site.

Team Up

Let other experts guest post on your site as this is a powerful way of  attracting more visitors. If you specialise in wedding photography then you could get a make up artist to share her knowledge such as a post on how to choose a make up artist for your wedding day.

Industry news

Keep your audience up to date with whats going on in the photography industry or even whats going on in your business IE new staff, awards, products etc

Competitors

Your competitors can be a goldmine of wealth when you just start blogging. For example if your not getting many comments then have a look to see whats  happening over at your competitors blog. What questions are people asking, what do they want to learn about. You’ll be amazed at the wealth of information that is already there.

Survey 

Do a survey, you could do this  via Social  media ask what your audience would like to learn about?Surveys for photographers You could post a status update asking this question on your Facebook fan Page, send a Tweet on Twitter or if you’re a physical business you could simply  ask your customers in store.

Share from other blogs

If you see a blog post that is relevant to you photography businesss model then you can write on that and link to it. Whether you choose to agree, disagree or remain neutral is entirely up to you.

There are many ways you can create content and it can be a great way to increase your exposure, leads and enquiries. Most the methods above can be implemented straight away. If you’ve got any other ideas that work for you  please feel free to  share below.

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{ 2 comments… read them below or add one }

swansea photographer July 15, 2012 at 7:46 pm

a top ten tips blog is always a good idea, there are numerous tips or how to information and ideas that you can write on virtually an aspect of photography, whether its wedding, portrait, landscape etc.. also a “day in the life of” type blog – just document what you did, where you went etc, kit used…

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admin July 16, 2012 at 12:44 pm

Some great ideas in your comment- “a day in the life of” is definitely another way of creating content for your blog & it shows an insight into you as a photographer & how you like to work. Top ten tips works really nicely well too. Thank you for your comments.

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